I’m often asked about fitness infomercial products people see on TV.
“Hey, Jayson, I just saw this Ab doo-hickey on TV. Does that thing really work?”
Well, some of the things you see on TV really do work. Some are just complete garbage.
The ones that work go overboard with their marketing, but if you actually eat right and exercise, well, you’re going to shed belly fat.
But most people aren’t buying them for that reason. They buy them – just like gym memberships – to fulfill a very odd psychological need.
It’s the “at least I’m doing something” phenomenon.
And it’s very much real.
It’s that delusional behavior people have about their overweight body. They don’t actually use the info product, or their gym membership.
But because they have paid for it they feel that psychological “at least I’m doing SOMETHING need.”
Trust me on this. There are ENORMOUS businesses built on this very premise.
Health clubs know you have this need. I mean come on, if everyone showed up to the club that was a member every day, well, you wouldn’t be able to get anywhere near the place!
If you REALLY want to make 2009 different…if you want REAL change this year….don’t lie to yourself.
Join me in my Five Week Fat Loss coaching program and let me guide you every step of the way.
Yours in health,
Jayson Hunter, RD, CSCS
America’s Trusted Weight Loss Expert
PS – The price of Five Week Fat Loss goes up 100 bucks today at noon CST. And I’m closing the doors on the entire program this Wednesday.
Loading ...
